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TAF Shut Down Super Bowl Weekend with Epic Energy + Culture

February 2025

On February 7, 2025, TAF turned up Super Bowl weekend with an unforgettable “Party with a Purpose”—honoring the legendary Master P while raising game-changing funds for the Team Hope Foundation. The night was nothing short of electric—The Phunky Monkeys had the crowd rocking, a live mural lit up the space with pure creativity, Pro Standard dropped exclusive giveaways, and the energy hit another level when New Orleans Saints Defensive End Carl Granderson popped in for a surprise appearance. The vibe? High-powered, cultural, and community-driven.

But we weren’t done yet. On February 8, 2025, TAF kept the momentum rolling with two back-to-back experiences. First, we showed love to the De La Salle Girls Flag Football Team, celebrating their grind and wins with appearances from Brian Thomas Jr. (Jacksonville Jaguars WR), Jennifer King (Chicago Bears RB Coach), and Janasia Wilson (Staten Island Giants WR). Each player got laced up with personalized Nike heat—a moment they won’t forget.

Then came the Nike x TAF Personalization Party, where sneaker dreams came alive. 200 pairs of Air Force 1s were customized by the community, while 20 pairs of the ultra-exclusive Nike Air Diamond “Deion Sanders Draft” sneakers dropped for the lucky few. NFL stars Kyren Williams and Jamaal Williams even pulled up to customize their own kicks, turning the event into a full-on sneaker celebration with sounds by New Orleans legend, DJ Mannie Fresh.

From culture and community to sneakers and sport, TAF made Super Bowl weekend one for the books—and trust, this is only the beginning.

More Heat, More Community
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