The original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you’re discovering, or rediscovering, the 740 is ready to become your next favorite shoe. ABZORB midsole absorbs impact through a combination of cushioning and compression resistance Molded TPU 'N' logo Reflective accents
Shipping
Shipping fees are calculated at checkout.
Orders are delivered to your home within 2–6 business days.
Please note that during special releases, sales, or holidays, delivery times may be slightly extended.
Returns
TAF offers a 30 day return policy.
For more general information and frequently asked questions.
The name New Balance stands for quality. So it's no wonder that the brand can look back on a 100-year company history. Their slogan "a more intelligent approach to building shoes" describes the ethos of the company very aptly. New Balance sneakers are consistently designed for the best possible performance, but without disregarding the aesthetic aspect. Over the years, the brand from Boston has pursued a clear design language and was long considered a niche brand among die-hard fans. Thanks to the dad sneaker trend, New Balance sneakers have become the epitome of this style, which has increased the demand for the models from the "9 series" immensely. The 990 in particular is in the spotlight here. Made in the USA, this sneaker represents the history of New Balance like no other model. With three production sites in the USA, the UK and China, New Balance manages to provide a diverse product portfolio. In addition to the classics like the 574, 997 or the 1500, the designers are always working on new models and bringbacks from the archives. However, all products have the same basic idea in common: to deliver the perfect mix of performance and fashion. That's exactly what New Balance lovers appreciate.